Will other tech companies follow?
A new product update sees social media company Twitter revising its cannabis policy. According to an official release, Twitter's goal is to "enable more brands to participate in the cannabis conversation"
The privately-owned social media company will allow advertisers to promote brand preference and informational cannabis-related content for CBD, THC, and cannabis-related products and services.
The policy updates apply to certain states, presumably those who have already taken their own steps to decriminalize or legalize cannabis. Twitter's new policy went into effect immediately.
Will this help the cannabis industry rebound?
Falling marijuana prices, large debt overheads, and competition from illegal sellers are negatively impacting the cannabis industry according to Fortune, causing many businesses to fail in the last two quarters. Owners and corporations are hoping that Twitter's new policy will reverse recent trends.
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